What makes us human is our ability to communicate. Branding is at the forefront of the communication thread. Once named, the flow of information is triggered. When information is abundant, there’s bombardment of subliminal messages from every direction. Brand is central to all communication, like an island in the ocean. Its fluid. Till all ends, reach. Billions of micro communications surround a brand.
Being the hub of all communication, this landscape dominates the skyline. White and blacks, ones and zeros. The raw force of the icy sheets tames the mountains and covers them helpless. The upper layers keep deviating, making way for the new, similar to the ever changing trends of the virtual world. The technologies stays constant but due to the intangible nature of communication and the influx of information, the peripheral layer is subject to constant change.
We trigger senses. A thick forest. The landscape of interactive communication. Everything invested in a robe of mystery. Stunning diversity. Engages all five senses and triggers human curiosity. Constantly encoding and decoding sensory experiences.The deeper you go, the more interactive is the experience.
Earth is adorned by nature's art. Praised to be sculpted by the sculptor. The Grand Canyon, tells the story of an artist. The artist never saw a stone, only what it chiseled out of it. The sculptor never saw clay, only the what he moulded it into. The orchestrators of the virtual world chiseled a world out of nothing but their imagination. In oblivion they saw the world they created.
Throttling. A nomadic landscape, that defies everything. Even aggressive, communication has its own beauty. The digital arena, a dynamic world of limitless potential. Similar to the storm that hits the dessert, occupies everything it renders worthy. The strong winds lend momentum to information and transmit it across multi channels.
Mount Kilimanjaro. A giant stratovolcano with an explosive past. Began forming over a million years ago. Its topography constantly changing ever since. But the remnant caldera crater rim stays constant.
Human communication has also taken many shapes and forms but the lens has always been at core of all communication. Immersive technologies have greatly altered the topography. What you derive, the most basic version is a product of your lens. It is then altered to enhance and highlight the message.
The world is our oyster and we are driven by the compulsion to leave our mark in all vicinity. Marvels of our digital ecosystem adorn every continent and sea, exquisitely unified and vividly narrating their accomplishments in their own captivating way.
We breed superheroes. Heroes that not only create the unimaginable but motivate others to do so as well. We offer a nurturing playground to experiment, grasp and conquer the most creative, challenging and ever evolving world of technology.